Visual art in advertising: new insights on the role of consumers' art interest and its interplay with the hedonic value of the advertised product
- Publikations-Art
- Zeitschriftenbeitrag (peer-reviewed)
- Autoren
- Hüttl-Maack, V.
- Erscheinungsjahr
- 2018
- Veröffentlicht in
- Journal of Product and Brand Management
- Band/Volume
- 27/3
- Seite (von - bis)
- 262 - 276