Visual art in advertising: new insights on the role of consumers' art interest and its interplay with the hedonic value of the advertised product
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Hüttl-Maack, V.
- Year of publication
- 2018
- Published in
- Journal of Product and Brand Management
- Band/Volume
- 27/3
- Page (from - to)
- 262 - 276