Publikationen: Prof. Dr. Verena Hüttl-Maack

Titel	Jahr	Publikationsart	Autoren
Adding value to local brands through foreign language cues Proceedings of the 47th EMAC: European Marketing Academy (forthcoming)	2018	Kongressbeitrag	Schwenk, J., Hüttl-Maack, V.
Handle with care! How majority cues can reduce the negative effects of warnings of foreseeable product failures Review of Managerial Science (forthcoming)	2018	Zeitschriftenbeitrag (peer-reviewed)	Hüttl-Maack, V., Pick, D., Gierl, H.
How does this fit into the puzzle? The role of curiosity in consumer evaluations of brand extensions Proceedings of the 47th EMAC: European Marketing Academy (forthcoming)	2018	Kongressbeitrag	Sedghi, T., Hüttl-Maack, V.
How money priming affects consumer responses towards competitive advertising Proceedings of the 47th EMAC: European Marketing Academy (forthcoming)	2018	Kongressbeitrag	Gatter, M. S., Hüttl-Maack, V.
Thinking about money - caring for the future? When and how money priming encourages people to provide for retirement Proceedings of the 47th EMAC: European Marketing Academy (forthcoming)	2018	Kongressbeitrag	Hüttl-Maack, V., Gatter, M. S.
Visual art in advertising: new insights on the role of consumers' art interest and its interplay with the hedonic value of the advertised product Journal of Product and Brand Management	2018	Zeitschriftenbeitrag (peer-reviewed)	Hüttl-Maack, V.
A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development International Journal of Product Development	2017	Zeitschriftenbeitrag (peer-reviewed)	Steiner, M.; Helm, R.; Hüttl-Maack, V.
How money priming affects consumers in an advertising context: the role of product conspicuousness and consumers' signalling needs International Journal of Advertising	2017	Zeitschriftenbeitrag (peer-reviewed)	Hüttl-Maack, V., Gatter, M. S.
Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms Advances in Advertising Research	2017	Buchbeitrag	Schwenk, J.,Hüttl-Maack, V.
Effects of Multilingual Product Packaging on Product Attitude, Perceived Quality, and Taste Perceptions Advances in Advertising	2016	Buchbeitrag	Hüttl-Maack, V.; Schwenk, J.
Einsatz des Verkaufsgesprächs im Rahmen der Dialogkommunikation Handbuch Instrumente der Kommunikation. Grundlagen - Innovative Ansätze - Praktische Umsetzungen	2016	Buchbeitrag	Hüttl-Maack, V., Gierl, H.
How Curiosity and Curiosity-Induced Feelings Affect Product Evaluations Proceedings of the 45th EMAC: European Marketing Academy	2016	Kongressbeitrag	Daume, J., Hüttl-Maack, V.
I want you to open my letter: Effects of uncommon envelope formats and materials Transfer- Werbeforschung und Praxis	2016	Zeitschriftenbeitrag (peer-reviewed)	Daume, J.; Hüttl-Maack, V.; Gierl, H.
Does your product speak the right language? Effects of multilingual product packaging Proceedings of the 13th ICORIA: International Conference on Research in Advertising	2014	Kongressbeitrag	Huettl-Maack,V.; Schwenk, J.
I want you to open my letter: Effects of uncommon envelope formats and materials Proceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC)	2014	Kongressbeitrag	Huettl-Maack, V.; Daume, J.; Gierl, H.
When and Why are Price Lotteries Effective at Promoting Products? Marketing ZFP - Journal of Research and Management	2014	Zeitschriftenbeitrag (peer-reviewed)	Gierl, H.; Huettl-Maack, V.
Are Price Lotteries or Price Discounts More Effective in Influencing Customer Choice? Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC)	2013	Kongressbeitrag	Huettl, V.; Gierl, H.
Electronic Word-of-Mouth. Does the Number of Reviewing Customers and the Dispersion of Star Ratings Affect Evaluations? Transfer - Werbeforschung und Praxis	2013	Zeitschriftenbeitrag (peer-reviewed)	Huettl, V.; Gierl, H.
How to avoid brand dilution: The use of conjunctive cues in advertisements for brand extensions Proceedings of the 12th ICORIA: International Conference on Research in Advertising	2013	Kongressbeitrag	Huettl, V., Gierl, H.
Effects of slim and heavy advertising models on appearance self-esteem and product evaluation Advances in Advertising Research	2012	Beitrag in Handbuch	Huettl, V.; Gierl, H.
Electronic Word-of-Mouth: Do the number of reviewing customers and the dispersion of ratings affect evaluations? Proceedings of the 11th ICORIA: International Conference on Research in Advertising	2012	Kongressbeitrag	Huettl, V.; Gierl, H.
How does non-diagnostic information affect product evaluation? Review of Managerial Science	2012	Zeitschriftenbeitrag (peer-reviewed)	Gierl, H.; Huettl, V.
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information Marketing Letters	2012	Zeitschriftenbeitrag (peer-reviewed)	Huettl, V.; Gierl, H.
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation International Journal of Research in Marketing	2011	Zeitschriftenbeitrag (peer-reviewed)	Gierl, H.; Huettl, V.
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit Psychology & Marketing	2011	Zeitschriftenbeitrag (peer-reviewed)	Bambauer-Sachse,S.; Huettl, V.; Gierl,H.
Die Wirkung von Ähnlichkeit und Zusatzinformation auf den Erfolg von Markenerweiterungen	2011	Dissertation	Huettl, V.
How does event-sharing affect product evaluation? Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC)	2011	Kongressbeitrag	Huettl, V.; Gierl, H.
The impact of the size of advertising models on consumer appearance self-esteem and product evaluations Proceedings of the 10th ICORIA: International Conference on Research in Advertising	2011	Kongressbeitrag	Huettl, V.; Gierl, H.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption International Journal of Research in Marketing	2010	Zeitschriftenbeitrag (peer-reviewed)	Gierl, H.; Huettl, V.
Die Berücksichtigung von Medienwirkungen in der Mediaplanung Medien im Marketing	2009	Beitrag in Handbuch	Gierl, H.; Huettl, V.
Using explanatory links in advertisements of brand extensions Proceedings of the 8th ICORIA: International Conference on Research in Advertising	2009	Kongressbeitrag	Huettl, V.; Gierl, H.
Persönliche Kommunikation Handbuch Kommunikation	2008	Beitrag in Handbuch	Gierl, H.; Huettl, V.