Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
- Publikations-Art
- Zeitschriftenbeitrag (peer-reviewed)
- Autoren
- Gierl, H.; Huettl, V.
- Erscheinungsjahr
- 2010
- Veröffentlicht in
- International Journal of Research in Marketing
- Band/Volume
- 27, No. 3/
- Seite (von - bis)
- 225 - 235