Katharina Saile (M.Sc.)

Curriculum Vitae

After graduating from high school in 2012, Katharina Saile completed a voluntary social year in the health sector. Afterwards she studied economics at the Friedrich-Alexander-University Erlangen-Nuremberg. This was followed by the Hohenheim Master in Management with a focus on Marketing & Management. During her studies she worked as a research assistant and continued to gain practical experience in Germany and abroad in the fields of marketing, communication and sales. Since March 2020 Katharina Saile has been working as a research assistant at the Chair of Marketing & Consumer Behavior.

Publications

Saile, K. & Hüttl-Maack, V. (2023). How using a foreign language increases perceived humanness of anthropomorphized chatbots, in: European Association for Consumer Research Conference, July 2023, Amsterdam.

Saile, K., Neef, N.E., Hüttl-Maack, V., & Otto, S. (2023). Speaking Green – Can Using a Foreign Language Foster Pro-Environmental Behavior?, in: Proceedings of the 21st ICORIA: International Conference on Research in Advertising, June 2023, Bordeaux.

Saile, K., Munz, R., & Hüttl-Maack, V. (2022): How providing COVID-19 mitigation instructions in a foreign language can increase people's sense of control, in: Plos one, Vol. 17/11.

Saile, K. & Hüttl-Maack, V. (2022): Native, foreign, or both? How language comprehension reduces persuasion knowledge when consumers process multilingual packaging, in: Proceedings of the 20th ICORIA: International Conference on Research in Advertising, June 2022, Prague.

Saile, K., Munz, R., & Hüttl-Maack, V. (2021): Please calm down! The impact of foreign language use in public communication on affective response and its consequences - Evidence from COVID-19 mitigation instructions, in: Proceedings of the 19th ICORIA: International Conference on Research in Advertising, June 2021, Bordeaux (online).