When and Why are Price Lotteries Effective at Promoting Products?
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Gierl, H.; Huettl-Maack, V.
- Year of publication
- 2014
- Published in
- Marketing ZFP - Journal of Research and Management
- Band/Volume
- Vol 36/
- Page (from - to)
- 176-186