Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2012
- Published in
- Marketing Letters
- Band/Volume
- Vol. 23, No. 3/
- Page (from - to)
- 893-904