Using explanatory links in advertisements of brand extensions
- Publication Type
- Contribution to conference
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2009
- Published in
- Proceedings of the 8th ICORIA: International Conference on Research in Advertising
- Conference name
- ICORIA
- Conference location
- Klagenfurt
- Conference date
- Juni 2009