Thinking about money - caring for the future? When and how money priming encourages people to provide for retirement
- Publication Type
- Contribution to conference
- Authors
- Hüttl-Maack, V., Gatter, M. S.
- Year of publication
- 2018
- Published in
- Proceedings of the 47th EMAC: European Marketing Academy (forthcoming)
- Conference name
- EMAC
- Conference location
- Glasgow