The impact of the size of advertising models on consumer appearance self-esteem and product evaluations
- Publication Type
- Contribution to conference
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2011
- Published in
- Proceedings of the 10th ICORIA: International Conference on Research in Advertising
- Conference name
- ICORIA
- Conference location
- Berlin
- Conference date
- Juni 2011