Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms
- Publication Type
- Book chapter
- Authors
- Schwenk, J.,Hüttl-Maack, V.
- Year of publication
- 2017
- Published in
- Advances in Advertising Research
- Editor
- Christodoulides, G., Stathopoulou, A., Eisend, M.
- Pubisher
- Springer Gabler
- Band/Volume
- VII/
- Page (from - to)
- 43 - 56