How to avoid brand dilution: The use of conjunctive cues in advertisements for brand extensions
- Publication Type
- Contribution to conference
- Authors
- Huettl, V., Gierl, H.
- Year of publication
- 2013
- Published in
- Proceedings of the 12th ICORIA: International Conference on Research in Advertising
- Conference name
- International Conference on Research in Advertising
- Conference location
- Zagreb
- Conference date
- Juni 2013