How money priming affects consumers in an advertising context: the role of product conspicuousness and consumers' signalling needs
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Hüttl-Maack, V., Gatter, M. S.
- Year of publication
- 2017
- Published in
- International Journal of Advertising
- Band/Volume
- 36/
- Page (from - to)
- 705 - 723