How does this fit into the puzzle? The role of curiosity in consumer evaluations of brand extensions
- Publication Type
- Contribution to conference
- Authors
- Sedghi, T., Hüttl-Maack, V.
- Year of publication
- 2018
- Published in
- Proceedings of the 47th EMAC: European Marketing Academy (forthcoming)
- Conference name
- EMAC
- Conference location
- Glasgow