How does event-sharing affect product evaluation?
- Publication Type
- Contribution to conference
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2011
- Published in
- Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC)
- Conference name
- EMAC
- Conference location
- Ljubljana
- Conference date
- Mai 2011