Electronic Word-of-Mouth. Does the Number of Reviewing Customers and the Dispersion of Star Ratings Affect Evaluations?
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2013
- Published in
- Transfer - Werbeforschung und Praxis
- Band/Volume
- Vol. 59, No. 4/
- Page (from - to)
- 6 - 18