Effects of slim and heavy advertising models on appearance self-esteem and product evaluation
- Publication Type
- Handbook contribution
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2012
- Published in
- Advances in Advertising Research
- Editor
- Eisend, M.; Langner, T.; Okazaki, S
- Pubisher
- Springer Gabler
- Band/Volume
- Vol. III/