Effects of Multilingual Product Packaging on Product Attitude, Perceived Quality, and Taste Perceptions
- Publication Type
- Book chapter
- Authors
- Hüttl-Maack, V.; Schwenk, J.
- Year of publication
- 2016
- Published in
- Advances in Advertising
- Band/Volume
- VI/
- Page (from - to)
- 351 - 364