Does your product speak the right language? Effects of multilingual product packaging
- Publication Type
- Contribution to conference
- Authors
- Huettl-Maack,V.; Schwenk, J.
- Year of publication
- 2014
- Published in
- Proceedings of the 13th ICORIA: International Conference on Research in Advertising
- Conference name
- Proceedings of the 13th ICORIA
- Conference location
- Amsterdam
- Conference date
- Juni 2014