Are Price Lotteries or Price Discounts More Effective in Influencing Customer Choice?
- Publication Type
- Contribution to conference
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2013
- Published in
- Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC)
- Conference name
- Conference of the European Marketing Academy (EMAC)
- Conference location
- Istanbul
- Conference date
- Mai 2013