A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Steiner, M.; Helm, R.; Hüttl-Maack, V.
- Year of publication
- 2017
- Published in
- International Journal of Product Development
- Band/Volume
- 21/4
- Page (from - to)
- 233 - 266