A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Gierl, H.; Huettl, V.
- Year of publication
- 2011
- Published in
- International Journal of Research in Marketing
- Band/Volume
- 28, No. 2/
- Page (from - to)
- 120-133